POMELO
Challenge
As a strategic partner
we backed Pomelo in its regional growth, enhancing and strengthening its position as a leader in financial infrastructure for card issuance and processing in Latin America.
At MUCH we designed a team based on the regional coordination model and local execution, with talents in each target country, who have a deep knowledge of the market and the landscape of media and leaders who move the needle.
Our goal is to maximize the impact of Pomelo’s communication, ensuring consistency in the narrative and agility in implementation. To achieve this, we develop flexible and dynamic processes that allow us to adapt quickly to emerging market opportunities.
Mainly, we managed to enhance the visibility of Pomelo and its leaders, positioning them as leaders in the financial industry in Argentina and the rest of Latin America.
Milestones
- Pomelo’s landing in the Andean Region (Colombia and Peru) with an international round table (2022).
- Pomelo winning the Founder Games in Davos within the framework of the World Economic Forum (2023).
- Pomelo winning the VISA – La Nación Award (2023).
- Series B investment round with a multi-event strategy in 4 countries simultaneously plus amplification in 6 markets in Latam and the United States (2024).
- Carlo Enrico, former Mastercard executive, as member of the Board of the company (2024).
- Pomelo as a member of the Global Innovators Community of the World Economic Forum (2024).
Results
- Increased presence in key media in the region.
- Consolidation of its reputation as a leader in card issuance and processing.
- Strengthened internal management of its regional communication.
- Greater recognition of its leaders and spokespersons in the financial ecosystem.
